Alfred's Apartment

Est. 2012

No. 2389 Gold Coast Hwy, Mermaid Beach, Australia



Alfred's Apartment was founded on the Gold Coast in 2012 by three brothers,Β who together had a joint vision to create a unique retail experience targeted at today’s men. The statement was kept simple, provide for those who appreciate quality & purpose made goods for city life and the outdoors.

Alfred's Apartment gives access to a specially curated range of quality menswear clothing and accessories for everyday styling as well as an outdoor diner specialising in coffee and gourmet street food.

The inspiration behind Alfred's Apartment comes from our heritage and also the desire to fill a void in the market for such an offering, so as to give back to our community and give access to a diverse range of products and services.

Our flagship store at Mermaid Beach gives off a 60's feel, with hand painted sign writing, raw exposed brick, timber, steel, leather and native flora as well as original 60's photography, quality furnishings and an original record player, all to give you our customer, a true authentic experience with meaning and substance.

Alfred's Apartment lives by its founding pillars being the ocean, adventure, culture and class.

We invite you to be a part of it all with us and thank you for your ongoing support.

Alfred's Apartment


Alfred's Apartment

TueΒ to Fri: 9am - 5pm

Sat: 8.30am - 4pmΒ 

Sun: 8.30am - 2.30pm

Alfred's Diner

Tue - Sun: 6.30am - 2.30pm