Thirteen years on, still here in Mermaid Beach. A collection put together by the same hands that built it — old friends, familiar faces, the crew who shaped what Alfred’s became. No big statement, just a quiet nod to where it all started and the people who’ve kept it moving. Made at home, shot by the ones who were there from the start, now living on the other side of the world. Still grounded in the same place, just looking a little further these days. This is Alfred’s — Simple as that.








