Japan, it’s been a wild ride.

Almost two weeks into the Japan tour, we thought it was probably time to do some work and put this blog post up.

The pop-up at Laug Store was all-time, and we’ve got a few more things in the works for next time. It’s been a fortnight to remember with the greatest crew. We’ve got some more blog posts and our first OOO episode up on YouTube when the hangovers subside.

Summer Three and the Laug collab are both available and shipping worldwide from our Aus warehouse. The Surf Shop Tee is reversible, just cut the tag on the camo side and wear it either way.

For now it’s back to the mountain, and we’ll be in the office soonish. Thank you for having us, Japan.

Laug Store is what it’s all about, kinda feels like the exact reason we started this.

As we were heading to Shonan Beach, Atom, the great man, explained the history to us. The name — to laugh without the “h” is all about endless laughs with friends. Adding another layer, it comes from his dad’s original surf shop in Kanagawa, where him and his mates would hang out.

Our teams linked up for a weekend that won’t be forgotten — skating, shooting and hanging together in Japan, even an attempted surf. You can fly thousands of miles away, throw in another language, but when it works, it just works.

Early days for us in Japan, but we’ll be staying as long as we can.